Valley Industry Association Kathy Norris this year celebrated her 26th anniversary as president and chief executive of the Valley Industry Association, a business-to-business organization of 300 members in the Santa Clarita Valley. During her stewardship of the association, she led the creation of a number of events and programs that help local businesses, including the annual VIA Bash, VIA Leadership Program and bi-annual CEO Forums. Also, she has done community work with the Soroptimists International of the Greater Santa Clarita Valley and previously served on the board of the Santa Clarita Valley Business Alliance. ALMA MATER: University of Colorado, Boulder BEST ADVICE: Choose your battles. I use the “rule of five.” Will this still matter in five minutes? Five hours? Five days? Anything in those time frames probably isn’t worth battling over. BUCKET LIST: Getting back to traveling! Top of the travel bucket list is Machu Picchu.