LBW Insurance and Financial Services Mitzi Like is chief executive of LBW Insurance and Financial Services in Valencia. In addition to her management duties, she handles the firm’s largest book of business. In 1977, she formed Like Financial with her father; a later merger created LBW. Today it remains a family-owned insurance agency with seven family members from three generations on staff. She serves on the boards of the Henry Mayo Newhall Hospital Foundation and Santa Clarita Valley Economic Development Corp. One of LBW’s high-profile clients is the city of Santa Clarita. ALMA MATER: California State University - Northridge BEST ADVICE: To form my own insurance agency. FAVORITE BOOK: “Good to Great” by Jim Collins. BUCKET LIST: Playing golf at Pebble Beach, taking a cruise to uncharted destinations and spending as much time with our children and grandchildren as we can.