MGA Entertainment Isaac Larian founded MGA Entertainment in 1979; it has become the largest privately held toy company in the world. In 2001, Chatsworth-based MGA launched the Bratz line of dolls which revolutionized the doll market. Larian has continued to innovate in the toy industry, creating more than 10 brands that have achieved more than $100 million in revenue, including the bestselling L.O.L Surprise! line of dolls. MGA opened its renovated 24 headquarters campus in 2019. Larian was the national winner of the Ernst & Young Entrepreneur of the Year Award in 2007 and the local winner in 2004. He has been active in several charitable foundations and founded MGAE Cares to focus on helping children and families. ALMA MATER: California State University – Los Angeles. BEST ADVICE: In order to succeed you must embrace failure. FAVORITE BOOK: “Only the Paranoid Survive” by Andy Grove. BUCKET LIST: Exploring Antarctica.