High Point Strategies Coby King is president and chief executive of High Point Strategies, a longtime San Fernando Valley public affairs firm specializing in strategic and crisis communications and governmental advocacy. He has been very active in the effort to bring more transit to the Valley, among other quality-of-life issues. King serves as treasurer and a past chairman of the Valley Industry and Commerce Association, and he is on its executive committee and co-chair of its transportation committee. King is a member and past president of the state board that oversees professional engineers, land surveyors and geologists, and he is in leadership positions with the California Democratic Party and Sierra Club. ALMA MATER: UCLA. BEST ADVICE: Do the best you can every day, and don’t stress over the things you can’t control. FAVORITE BOOK: “Siddhartha,” by the German author Hermann Hesse. BUCKET LIST: Trek to Mount Everest base camp.